Product and artist management has a lot to do with the
Deadly Vipers. It even has a lot to do with my 17 years of being a DJ. I had to
push myself as a product when I first started DJing Quinces (Spanish girls’ 15th
Birthday celebration) and weddings in high school. With the Vipers we have to
manage ourselves as performers and all the artists that we represent. I would
like to have our roster readily available for any media buyer’s requests. The Deadly
Viper t-shirts are our number one requested item. In second place for demand
are our stickers. This class will be able to help me understand what our
strengths and weaknesses are regarding sellable products. We have many artists,
DJs, producers, and more that can bring a profit to the Vipers. This class will
be useful to also help me understand what moves to make as a performer. My
music career has gone from performing in small clubs to opening for national
tours. I recently moved back home to Miami from Wisconsin to pursue a bigger
market. The Madison/Midwest market was a great learning experience. That market
also showed me how to book artists relative to the area. Managing and learning
what aspects to highlight can help me reach new heights of my career. Once we
can get t-shirts and stickers up for sale, we can start a Viper fund. As a performer
I will have to create merchandise and freebies to get my name out there in a relatively
newer market. Artist and product management is a field that I have great
interest to get into possibly opening an agency along with the label. There are
a lot of people out there who need representation to get their ideas and views
across musically. Tapping into this area will help boost all aspects of the
Vipers and myself.
