Digital Marketing

I started realizing marketing during high school. Radio stations would drop off flyers and throw them in the stairways. As we’d switch classes you could hear the screeching of the tires as  we read about whatever all ages event went on in the near future. After leaving football games our cars would be littered with 3 different club event flyers on the front windshield under the wipers. Digital marketing was not around yet. People actually had to form street teams to wander the streets and find strategic places to put the flyers.

Today, digital marketing has been able to put events in people’s lives all in one place. You can send an email e-vite invitation for a specific event or you can create an event page on Facebook. Facebook events today have actually caused an annoyance in some users that think the notifications get out of hand. Facebook invites in a way are turning into email where at times we can blur them all out as they come in with our notification sounds.

Digital marketing has been able to put us as close as possible into people’s lives by targeting emails, smart phones, tablets, and computers. The way to make it work is make the content entertaining and engaging. At least for me when a pop up plays before you are trying to watch something you get annoyed so marketers already start at a negative advantage. The combination that works is originality and content that is straight to the point. Digital marketing will eventually be the lead way of marketing as generations pass on.

As a final thought for digital marketing, the future is the tablet and smartphone market. Eventually everyone with a cell phone will have a smart phone. Most households are getting rid of their land lines and using their cell phone as a main contact point. Until the world is completely screen based one must think of the old way first and then incorporate the new in to reach the masses. Marketing will evolve again when the next technologies come out but until then create a balance.

Publishing & Distribution

Deadly Viper Recordings as of now only promotes artist’s tracks to help further their careers. Today, in the EDM world publishing and distribution arrives in different forms. Artists and producers have options to choose from if they are worthy of the company’s interest. Independent artists can self publish but it will cost a lot of start up money if not done properly. Distribution can be done independently through digital outlets as well.

Soundcloud is a website that can be used to upload songs, mixes, talk shows, and podcasts. Artists and producers can distribute their music for free through the website’s platform. A new trend is to connect your Facebook page to the free download button on Soundcloud under the song player. This allows the user to like the artist’s Facebook page and then grab the free download usually from a third party download site. This does take away download numbers from Soundcloud but it allows the producer/artist to gain organic likes. It also allows the fan page to gain new followers who can get content from the artist directly. Some djs and artists do not like this method of gaining followers but it definitely works. This method can also allow the artist to track independently how many people are actually downloading their songs.

 Another form of digital distribution is to upload the album or song to a zipped folder. The sipped folder is then in turn added as a torrent to major torrent sites. Torrents allow for files to be downloaded piece by piece from users all over the world. This helps to keep downloaders anonymous and unknown of their exact locations. For free files this does not apply but illegal files downloaded can be affected. Flosstradamus is an example of a group who has given their music away for free through a torrent-downloading platform.