Digital Marketing

I started realizing marketing during high school. Radio stations would drop off flyers and throw them in the stairways. As we’d switch classes you could hear the screeching of the tires as  we read about whatever all ages event went on in the near future. After leaving football games our cars would be littered with 3 different club event flyers on the front windshield under the wipers. Digital marketing was not around yet. People actually had to form street teams to wander the streets and find strategic places to put the flyers.

Today, digital marketing has been able to put events in people’s lives all in one place. You can send an email e-vite invitation for a specific event or you can create an event page on Facebook. Facebook events today have actually caused an annoyance in some users that think the notifications get out of hand. Facebook invites in a way are turning into email where at times we can blur them all out as they come in with our notification sounds.

Digital marketing has been able to put us as close as possible into people’s lives by targeting emails, smart phones, tablets, and computers. The way to make it work is make the content entertaining and engaging. At least for me when a pop up plays before you are trying to watch something you get annoyed so marketers already start at a negative advantage. The combination that works is originality and content that is straight to the point. Digital marketing will eventually be the lead way of marketing as generations pass on.

As a final thought for digital marketing, the future is the tablet and smartphone market. Eventually everyone with a cell phone will have a smart phone. Most households are getting rid of their land lines and using their cell phone as a main contact point. Until the world is completely screen based one must think of the old way first and then incorporate the new in to reach the masses. Marketing will evolve again when the next technologies come out but until then create a balance.